European sports equipment manufacturer Jako solves global search with Clear Span Media
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International sporting goods giant Jako and design uber-achiever Clear Span Media kick off a whirlwind relationship Spring 2007.
The pairing begins with a global roll-out of twenty international
websites representing the Jako product line. Each of the twenty sites will boast country specific content for Jako’s hottest markets. The individual sites will present all the products from footwear to
apparel and sporting equipment for which the brand is recognized.
Some in the US may ask who is Jako? Well, since you asked, Jako is a German corporation founded in 1989, and has since sponsored several soccer teams in the German Bundesliga and other leagues in Europe. In one way of stating the company position: Jako is like the Nike of Germany.
Jako is pleased with CSM’s lightning fast, responsive service and
serious skill level. CSM has provided interface design from mockup to prototype to final versions in record time.
“We’ve been able to dramatically speed up the website roll out
process. Our project efficiency keeps Jako pretty happy.” says Adrian Gonzales Jr., the lead developer on this project. Accomplishing their goals for their online presence is now on a faster track and those are this German client’s hot buttons.
No matter the client’s country or the task at hand Clear Span Media delivers satisfaction.
Citigroup launches big things with CSM work
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It is a mixed bag of sentiments to see the fruit of your labors put to use by a world recognized name such as Citigroup, only to realize that the project is announcing new happenings and organization company-wide leading up to the firings of 17, 000 people. Uh, ouch?
Citigroup, the world’s largest financial services company, recently launched an internal piece produced by CSM that unfolded new plans and structure as a part of major things happening.
Read more about The Dreaded Pink Slip
We were pretty proud of that bit of work and we were happy that Citigroup was getting a great project from us. It’s just that days after the completion we read in the news that a facet of the project we illustrated in a e-learning application comprised several thousand pink slips.
We didn’t form any policy or decisions and we certainly weren’t privy to any sensitive information this time around but in the end, when you put a human number on this project… it is kinda sobering.
Sure we created a project for a client that is like any project we create but at the end of the day we just talked about one portion of what they (Citigroup) had in store. We made the handle for the axe… not the axe. OK, not even the handle but more like the little placard that says ”This is a handle for an axe.” But I must say that there was no indication that the axe in the narrative above was intended to be used in any way resembling the use that it was… used… for.
So cheers to another mutually rewarding project out of the CSM hot-house of ideas. And heartfelt well-wishings to 17,000 people out there.
Every Thirty Seconds Someone Opens a Clear Span Media Widget
Category: Widgets, Clear-Span-Media
How many breaths does a person take in thirty seconds? How many beats of a hummingbird’s wings occur in the same time frame? In half a minute how much information passes between two people that changes their day?
We know that on the average someone is using a Clear Span Media Widget every thirty seconds on any given day. From corporate sales metrics to trade show data to something as commonplace as the weather, Clear Span Media is exchanging data from one or more sources to a happy end-user.
In a growing market for Widgets, Clear Span Media is ubiquitous and a recognized leader. Why, even since you started reading this article someone just received something they were looking for… and CSM helped it happen.
Every thirty seconds people prove that Clear Span Media creations work and are used on a regular basis. There are many Widgets that receive a significant number of downloads. And CSM’s Widgets have their share of downloads, too. Nearly half a million, in fact.
But to be a part of the concerto of commerce… the ebb and flow of data streaming everywhere… to be relied upon to meet so many needs… and to do it so well! It is an awesome thing.
Sure, AT&T boasts that every 11 seconds someone comes back to them. We are just nineteen seconds behind them. And we don’t even have half their revenue!
So it’s been another thirty seconds or so… yeah, another person has opened one of our Widgets, but, how long will it take before they open one of yours? We are creating winning applications everyday and all day long people are using them.
Oh, and more than just connecting people with information… CSM Widgets are connecting people. Helping people communicate and relate with one another in realtime. For business this is a new day. For us its another thirty seconds.
So give Clear Span Media a call. You’ll be up and running in no time.
Clear Span Media launches new imprint that caters to ad agencies. Riot Labs is Born - Part One.
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As a full service provider Clear Span Media boasts an outstanding list of in-house talent. The CSM website team has always worked to best convey the services offered to the end-use client as well as to our “resellers” in the ad industry.
Communicating these strengths can spell confusion and drive away agencies reluctant to expose their own clients to a potential competitor. Still CSM has enjoyed the attention from both end-use clients as well as a measure of ad agencies over the years.
CSM’s talent base has steadily developed placing us at the skill level of the best design shops in the country and we have greatly increased our offerings in technology development as well.
So we decided that it is time to present our depth of talent in an imprint that offers only the items the agency industry needs for their clients and pricing sensitive to their budget requirements.
Riot Labs is born.
Ad agencies now have access to a single entity that is focused on delivering the latest and best advancements. All with none of that pesky “we’ll steal your client” thingie. And because we design as well as develop back-end systems, we deliver turn-key projects with an ease that the most demanding agency can appreciate.
Most of the non-agency world won’t see the inner workings of Riot Labs but here is a glimpse of CSM’s new entity.
Using a theme of revolutionaries fighting back against oppressive and anti-creative forces in a dystopian world, a’ la The Matrix or V for Vendetta; Riot Labs promises: “They can’t take our creativity away.”
Virtual characters representing the developers and staff of Riot Labs challenge the Riot Labs audience to “Go ahead… Start something!” Completing the motif is a full spectrum experience and storyline from website to promo materials and even interaction with the virtual characters.
“We want to make things fun… even funny… for the creatives in our industry”, says Adrian Gonzales, Jr., co-founder of Riot Labs and President of Design & Development of Clear Span Media.
“We all have all of this talent and concept ability and we need to express it in everything we do… otherwise what is the point? People have always commented on how much humor and creativity we have during a project or a given session. But the day-to-day-business world is too mundane, too stiff. My dad always says ‘make someone laugh or give them something to think about and they’ll go a long way with you.’ That’s what we’re doing with this imprint.”
The theme is just the flavor of what Riot Labs has to offer. Riot Labs offers graphics, photography, HD videography and video production, audio production, animation, voice over talent, web based design, Widgets for Windows & Dashboard, Flash Widgets, Flash design and much more.
Article continues in… Riot Labs is Born – Part Two.
Emo's, the World Famous Austin, TX venue picks CSM
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The in-crowd say it’s cool, but it’s not the casbah… it’s Emo’s in Austin. “Alternative Lounging,” as Emo’s describes itself, is a draw for everyone from well-heeled Austin-ites to visitors from across the globe and crowds during the annual South by Southwest festival. They’ve even starred in their own Visa credit card TV commercial.
So it is a natural fit for a place with a history of cool, like Emo’s, to pair up with a company known for its equally cool coolness, like Clear Span Media. Sort of a cool calls to cool kinda thing.
The relationship hook-up comes through mutual friend, entrepreneur Stewart Bates. “When the project came up there was only one name on the table, Clear Span Media, why look past the best?”
Emo’s gets a marketing boost from Clear Span Media especially in the merchandising area of their operation. Online purchasing of Emo’s Alternative Lounging gear, apparel, and other items are now possible and more developments are on the way.
Emo’s is conveniently located in North America and on the web at www.emosaustin.com.
Emo’s represents the client that needs instant no-hassle service from someone who really knows what to do and how to do it. Increasingly, whoever the client is they are finding Clear Span Media a satisfying solution.
So join the Clear Span Media in-crowd and come up to cool. We are just a call away.
Widgets are coming of age
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We have had the creators of Konfabulator refer large corporate customers to us, even. That is a cool feeling.
Popular project management software receives long awaited Widget from CSM
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Clear Span Media is first to market with another winning Widget, this time its Headquarters the BaseCamp Widget. But read on and find out more.
BaseCamp is wildly popular in some pretty big circles and among the avid fans are names like Jeff Bezos of Amazon.com and Fast Company, Business 2.0, Wall Street Journal, BusinessWeek, Time, Inc. magazine, Financialtimes.com, Salon.com, PC Magazine, PC World, InformationWeek, the Chicago Tribune and MIT’s Technology Review… just to name a few.
BaseCamp aficionados love the application and even Jim Dunnigan, former product manager for Microsoft Project sings its praises as “nice to see someone finally figured it out.” So in a phrase: BaseCamp is cool stuff.
So everyone thinks BaseCamp needs a Widget to give rapid, on demand access to critical data. The need for a BaseCamp Widget has been touted in the above-named circles and somewhat of a race has been ongoing to develop said Widget.
Well, some folks have promised a BaseCamp Widget and some have said they would be the ones to create it.
However, quietly developing in the Clear Span Media Widget Laboratory the BaseCamp Widget grew. Once again Clear Span Media brings the definitive creation to the Widget market. While others toiled – Clear Span Media got it done. The result is Headquarters – The BaseCamp Widget.
First to Market with the BaseCamp Widget Clear Span Media delivers a clean and highly functional Widget. Displaying a profound talent for understanding market application as well as Widget design and function, Clear Span Media is the Widget developer par excellance.
Enjoying hundreds of downloads in the first few hours Headquarters clearly filled a void as the accepted BaseCamp Widget.
We think Keith Mason of www.newformula.org tells it well:
“…the widget I use most is ‘Headquarters’ from Clear Span Media. This runs under Yahoo Widget Engine (formerly Konfabulator), which has to be installed on your Windows machine first. I think the widget is fairly fresh, and at the minute only gives read-only access to your Basecamp account. This however is a pretty good start, and it’s now permanently embedded on my work desktop. You can drill through to-do’s, contacts, messages and milestones on a per project basis pretty efficiently. I look forward to the time when you can write changes back to your Basecamp account with this – I’d definitely consider paying for it too. Another example of a widget well done – saving time by having a focused purpose.”
“A Widget well done,” indeed Keith! Thanks for the great review. And, of course you’ll pay for it.
But, let’s get back to tooting our own horn. Clear Span Media has developed some of the most popular Widgets on the market. And our corporate Widget client list is steadily growing. Being an early adopter of this technology has given us an edge that spells repeated success in Widget design. Oh, and being really, really good at it doesn’t hurt, either.
So to all of you BaseCamp lovers out there, thanks for your downloads and the ubiquitous toasting and lifting of the Red Bull. Look forward to further developments in Headquarters – The BaseCamp Widget, soon.
And to the entire aforementioned circle… all of you need Widgets for your publications. Clear Span Media is the one to call on. You’ll find a link to us on your BaseCamp Widget.
To put it in a phrase: BaseCamp and Clear Span Media are cool stuff.
National leader in performance car components taps Clear Span Media for image boost
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Serving specialty vehicle manufacturers with impressive style and superior technology, Simco Ltd. has developed a name for quality and reliability. Desiring a new image to suit their respected name, Simco Ltd. knew they needed to match the flashy styles of many of the performance car marketers online.
With names like Saleen on their list they also knew they couldn’t match the budgets of such deep pocket players in the upgrade car field.
So what’s an innovative manufacturer to do? Well, if you have the inside scoop from someone-in-the-know you might get a great referral to the creative geniuses at Clear Span Media.
Well, short story made to fit for the even shorter attention span crowd – Simco calls Clear Span – Clear Span gets busy – website, brochures, Las Vegas trade show –happy client. Clear Span Media.
The details are all about the spirit that Clear Span Media brings to each project. Clear Span Media truly cares about the success of their clients. The innovative approach to adaptive, dynamic applications allows solutions to the client’s needs that fit the budget.Simco customers are now receiving the healthy benefits of updated sales materials and brochures as well as a multifunction website with, now, more online ordering features and buying information!
Added to the website package is a viral marketing tool that car aficionados can’t help but sink their teeth into. Simco’s website houses a “Share Your Ride” visitor content page. Love the components from Simco? Love your car even more? Well the visitor to Simco can submit their own expression of motor-vehicular ego trip. The car of their heart can be shared worldwide with other happy Simco customers or just lovers of cool cars. Any way you see them Simco wins more traffic to their website. Cool.
So no matter whether your company is a Fortune 500 giant of commerce or an innovative manufacturing giant of a different scale, Clear Span Media delivers. Really well.
Take a look at Simco’s new website.
Helping a One Hundred Million Dollar a Year Company Look Like a One Hundred Million Dollar a Year Company
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Lamons Gasket Company can be found wherever two or more pipes or flanges come together. In fact, Lamons is the nation’s number one manufacturer of industrial gaskets. With manufacturing facilities worldwide, Lamons provides high quality product with fast service for their valued clients.
Refreshing their brand, Lamons seeks to stand above the competition with video representation of their operations as well as a training video manual for installers of their high grade gaskets.
Lamons Gasket Company provides outstanding service for their product line. As part of this stellar service Lamons commissions CSM to create a ten minute (or so) video instructing installers on the appropriate techniques and procedures.
In addition to the installation training video, Lamons’ website receives a company overview video as a part of this deal.
In steps Clear Span Media, in stall number 7, riding Sheer Excellence, and what a ride it is Gents and Ladies! With so much to tell about this bucking bronco of industry CSM will need skill, talent and finesse to do justice to the Lamons story.
Clear Span Media creates answers for clients that involve professional immersion in the client’s environment, culture and message. It is a sweet, pretty thing to watch. And the client reaps the results.
So two video projects later Lamons really stands head and shoulders above their competition. Lamons Gasket Company looks better than ever with a bold, vibrant flair befitting a global leader.
With corporate overview video and video training manual in place, Lamons Gasket Company is now better equipped in communicating with their clients.
Creating new video content for Lamons meant telling their story in a way that covers all of their best features. Making creative action from onsite videography to post production, animation, sound and voice-overs – all in-house expertise no less, Clear Span Media answered another call with tangible creativity.
Thanks Lamons for the chance to make you happy!
O'Reilly writes about CSM Widget
Category: Widgets,
“it is all about the creative combination of design and innovation in gathering data.”